Strategic Marketing Management of Nintendo Assignment

strategical Marketing Management of Nintendo - Assignment ExampleFurthermore, members of this club have access to limited edition products that be not available to non members. Finally, the companion sells video games that atomic number 18 segmented by games for Nintendo Wii, Wii U, DS and 3DS. Although legal age of the games are sold by dint of retailers, some are available for download on the come withs e-shop website. actual market/s including customer behaviour issues, demand and trends The company uses differentiated positioning for its offerings. While the company has historically targeted the segment of gamers, it has recently shifted its attention to incorporate non-gamers. This segment comprises of families, women as well as individuals who are not hard-core gamers. In other words, Nintendo now targets individuals who want quick-fix gaming solutions in addition to austere gamers (MaRS, 2012). This has been matched by a shift in the companys value proposition which has evolved from the delivery of intensely realistic gaming experiences to providing fun-filled family entertainment. The company soon realized the changing customer demographics and saw a capacious potential in the market for women and pensioners. As of 2010, Wii was presented by 90% of primary console female players (ESRB, 2010). Overall, women tarradiddle for 40% of video game players (ESRB, 2010). This has opened up new markets for Nintendo, thereby reducing reliance on the market for hard-core gamers which has become highly competitive. While monetary value and performance plays a key fiber in determining customer response to the companys products, emotional attachment to the product is skilful as important in order to capture customer value. Furthermore, the companys use... The researcher of this probe focuses on the analysis of the current business products and product lines that the Nintendo uses to gain benefits today. Nintendo seems to have used the latter with major ity of its products carrying the Nintendo label. The product lines include the Nintendo Wii U, Wii, Nintendo 3DS as well as services such as Club Nintendo and painting Games. The Nintendo Wii comprises is a hardware game box that is motion controlled and allows users to play games on it. The researcher presents tdifferent products of the company and states that the company also sells video games, that are segmented by games for Nintendo Wii, Wii U, DS and 3DS. Although majority of the games are sold through retailers, some are available for download on the companys e-shop website. Current markets including customer behavior issues, demand and trends are later discussed in the essay. The researcher also describes how the Nintendo company uses differentiated positioning for its offerings, where price and performance plays a key role in determining customer response. Nintendo outsources its production, that is, it makes limited term contracts with conglomerate companies that manufac ture its products in their factories. This is because the company had initiated a blue ocean strategy whereby it attempted at broaden its customer base. The researcher then concluds that Nintendo can capitalize on its core competency of being the open in the video gaming industry - a competency which is both valuable and rare.